For the past week and a half, I’ve been studying the Howard Thain painting titled “The Great White Way.” The painting depicts the New York Times building on 42nd street that marks one of Manhattan’s cultural hubs: Times Square. Thain completed the portrait in 1925, the era of prohibition, ragtime, and the broadway revues. The viewer looks south onto One Times Square and 42nd Street from 44th Street. I am researching the buildings visible in the portrait. Except for the iconic One Times Square, which stands as the central focus of the painting, I have found that almost none of the buildings in the painting can be discerned from the modern cityscape in Times Square. The words “Loews New York” can be barely distinguished on the marquee of the theater on the left hand side of the painting. This theater no longer exists in that location. In its stead, there is a Sephora and an undulatory billboard spelling out advertisements and the daily news. The Loews corporation opened a new theater that resembles the one in the painting. The new building is not technically within Times Square; it is on 42nd Street one block west of Broadway. When Loews Cineplex Entertainment merged with AMC theaters, this building became the AMC theater 25 near Times Square, considered to be one of the busiest theaters in the world. The buildings on the right hand side of the painting are even harder to discern, but still do not resemble the modern Times Square. The painting shows what appears to be a Broadway theater with marquees and advertisements for beauty products; today, this same block houses the Hard Rock Cafe, Bubba Gump’s, and Levi’s jeans. I’d like to pursue this vein of research further, but am having difficulty locating information on past buildings in Times Square. Ultimately, I’d like to trace the construction of Times Square from 1920 to the present and research the development of Times Square as an architectural and theatrical novelty.